A young Englishwoman named Alice decides to set up her own firm specialising in interior design. With the support of her uncle, a managing director in a large consulting company, she goes through the successive stages of initiation into the world of business. Alice starts with formulating a business plan, providing customer service for her first clients and employing staff. Then she learns the rules and secrets of advertising campaigns, business ethics, business trips and financial balance. Finally, with the dynamic growth of her company, there comes a time for negotiations and communication in the international arena. The experiences of Alice and people around her are presented through a series of engaging dialogues, which introduce authentic business vocabulary and phrases in their natural context.

The package includes:

• 5 books in the Business English series,
• DVD films based on dialogues from the Business English course,
• MP3 recordings of all the dialogues and texts,
• fragments of the multimedia course on CDs,
• mobile application with the words from the course.

Subjects in the series:

Starting a company: launching a business, types of companies, job advertisements, writing a CV and cover letter, job interviews.

Management: company structure, management and development, team building, recruitment process.

Marketing and advertising: types of advertisements, e-commerce, building a brand, winning customers and nurturing customer relations, business ethics.

Business communication: formal and informal correspondence, letters, memos and reports, telephone conversations, business meetings and conferences.

Negotiations and presentations: business negotiations, public presentations, body language, business etiquette.

Contents:

• Texts and dialogues – engaging texts and lively dialogues that present business vocabulary and expressions in context.
• Glossaries – over 1,500 new business English words and expressions.
• Exercises – varied exercises of increasing complexity for active acquisition of new vocabulary.
• Exam practice – preparation for BEC and BULATS exams.
• Language trivia – linguistic and cultural commentaries.
• Dictionary – concise dictionary with all vocabulary in the course.

Features of the films:

• 34 films on DVD, presenting chosen scenes from the Business English course
• engaging, lively dialogues that present business words and expressions in context
• up-to-date business language
• English, German or Polish subtitles,
• ideal textbook companion
• perfect preparation tool for BEC and telc BE business English exams

See also:

Business English is a series of 5 books. See also the other titles – learn new business words and expressions.

• Business English DVD
• Business English - Starting a company
• Business English - Management
• Business English - Marketing and advertising
• Business English - Business communication
• Business English - Negotiations and presentations