Home
LEARN FAST AND FORGET ABOUT FORGETTING!

Business English – Marketing and advertising

Business English - Marketing and advertising
(textbook + dictionary for mobiles + MP3 recordings)

Business English - Marketing and advertising

Business English - Marketing and advertising is focused on marketing, including promotions and advertising, brand management, winning new customers and customer loyalty. It presents up-to-date vocabulary typical for modern marketing management, and e-commerce. The course is addressed at intermediate users of English who would like to broaden their scope of business vocabulary.

Textbook + CD-ROM
Price: €14.90 ($19.61)

The course is modern both in terms of its up-to-date vocabulary and subjects (multiculturalism, equality of rights). Mastering the content of the course – fast and effective thanks to the SuperMemo method – allows the learner to communicate freely in business situations.

Contents:

Texts and dialogues – engaging texts and lively dialogues that present business vocabulary and expressions in context.

Glossaries – about 300 new business English words and expressions.

Exercises – varied exercises of increasing complexity for active acquisition of new vocabulary.

Exam practice – preparation for BEC and BULATS exams.

Language trivia – linguistic and cultural commentaries.

Dictionary – concise dictionary with all vocabulary in the course.

The CD-ROM contains:

Recordings in the MP3 format, prepared by British native speakers, which make mastering proper pronunciation easy.

Dictionary for mobiles – concise dictionary with the course vocabulary Full version of the excellent SuperMemo UX program, with a demo of a course based on this textbook.

Some examples of the vocabulary:

eye-catching - noticeable, attention-grabbing

flyer - small promotional leaflet

attention-grabbing - noteworthy, fascinating

psychobabble - (pejorative) psychological jargon used in commercials

evoke - induce, bring to mind

reference point - basis for comparison

copycat - someone who copies the ideas of others



The multimedia version of this course is also available on DVD-ROM. It includes all 5 parts of the course and the full content of the series.

The DVD films from the Business English Video complete the course, presenting chosen scenes from the Business English series. They contain engaging, lively dialogues that present business words and expressions in context.

Apart from the course and MP3 recordings, the CD-ROM also contains a dictionary for mobile phones with the course vocabulary. It allows the learner to review business words and expressions at any time and place.

MP3 recordings

Nagrania MP3

Apart from the course, the CD-ROM contains also a set of MP3 recordings. This will let you listen to texts on any MP3 player and to repeat vocabulary e.g. during a walk or while driving a car.