Business English is a multimedia course presenting up-to-date business vocabulary, concerned with business-related issues in the world of today, such as management, finances, advertising, marketing, negotiations and many more. The course is comprised of 30 extensive chapters that include dialogues, texts, glossaries, with learning scheduled by the innovative SuperMemo method of repetition.
Course on CD-ROM
Price: €49.00
$66.69
This course is also available
on the e-learning system
The course is set in the business world of today, incorporating multiculturalism, equality of rights, differences in negotiations in the globalised world and up-to-date vocabulary. With the SuperMemo method learning with the course is fast and prepares well for easy communication in typical business situations.
All the dialogues, texts and exercises are illustrated with recordings by native British English speakers. Additionally, the course includes a concise electronic dictionary with all the new words and expressions, also illustrated with recordings.
The course contains over 1,500 business words and expressions, 450 varies exercises and 15 hours of MP3 recordings. The SuperMemo method of repetition reduces the learning time to the minimum, with knowledge retention maintained at the expected high level. The course is addressed to intermediate learners of English willing to expand their knowledge of vocabulary or prepare for the BEC and telc BE exams.
Course subjects:
Starting a company: launching a business, types of companies, job advertisements, writing a CV and cover letter, job interviews.
Management: company structure, management and development, team building, recruitment process.
Marketing and advertising: types of advertisements, e-commerce, building a brand, winning customers and nurturing customer relations, business ethics.
Business communication: formal and informal correspondence, letters, memos and reports, telephone conversations, business meetings and conferences.
Negotiations and presentations: business negotiations, public presentations, body language, business etiquette.
Content:
Texts and dialogues – engaging texts and lively dialogues that present business vocabulary and expressions in context.
Glossaries – over 1,500 new business English words and expressions.
Exercises – varied exercises of increasing complexity for active acquisition of new vocabulary.
Exam practice – preparation for BEC and telc BE business English exams.
Language trivia – linguistic and cultural commentaries.
Dictionary – concise dictionary with all vocabulary in the course.
The SuperMemo application in brief
SuperMemo is a method of computer-aided learning based on research in long-term memory. The method has gained wide recognition and received numerous awards. It provides the learner with an optimum learning plan and repetition schedule, which allows to minimise the learning time with a nearly 100% knowledge retention.
SuperMemo and memory mechanisms
Non-deductive information requires repeating in order to be remembered. Statistically, a simple information item (like date, number, new foreign word) is remembered for up to several days without recalling it through usage, association or repetition. Successive repetitions tend to reinforce memory traces, therefore the intervals between repetitions necessary to keep information in the memory get longer.
SuperMemo effectiveness guarantee
Basing on the data from the learning process, SuperMemo assigns each information its current difficulty level and predicts how long you will remember it. Your next review is planned shortly before the expected moment of forgetting.
SuperMemo retention guarantee
With the Pronunciation Trainer in the SuperMemoUX application the speech you record yourself is automatically analysed in terms of stress, intonation, rhythm and other important articulatory parameters. Apart from the automatic assessment, amplitude graphs and spectrograms provide additional information about the correctness of the recording. You can also control the speed of the model native speaker’s recording.
MP3 recordings
The DVD-ROM with the program also includes additional MP3 recordings that can be played back on any MP3 player, for example while going on a walk or journey.
