The multimedia course on DVD-ROM with integrated films presents up-to-date business vocabulary and is set in the business world of today, incorporating multiculturalism and equality of rights. All the dialogues, texts and exercises are recorded by native British English speakers. Additionally, the course includes a concise electronic dictionary with recordings, comprising all the new words and expressions. The course contains over 1,500 business words and expressions, 450 varied exercises and 15 hours of MP3 recordings. The course is aimed at intermediate and advanced learners of English willing to expand their knowledge of vocabulary or prepare for the BEC and telc BE exams. The SuperMemo method of repetition reduces the learning time to the minimum, with knowledge retention maintained at the expected high level.

Course subjects:

Starting a company: launching a business, types of companies, job advertisements, writing a CV and cover letter, job interviews.

Management: company structure, management and development, team building, recruitment process.

Marketing and advertising: types of advertisements, e-commerce, building a brand, winning customers and nurturing customer relations, business ethics.

Business communication: formal and informal correspondence, letters, memos and reports, telephone conversations, business meetings and conferences.

Negotiations and presentations: business negotiations, public presentations, body language, business etiquette.

System requirements:

The SuperMemo application in brief

SuperMemo is a method of computer-aided learning based on research in long-term memory. The method has gained wide recognition and received numerous awards. It provides the learner with an optimum learning plan and repetition schedule, which allows to minimise the learning time with a nearly 100% knowledge retention.

SuperMemo and memory mechanisms

Non-deductive information requires repeating in order to be remembered. Statistically, a simple information item (like date, number, new foreign word) is remembered for up to several days without recalling it through usage, association or repetition. Successive repetitions tend to reinforce memory traces, therefore the intervals between repetitions necessary to keep information in the memory get longer.

SuperMemo effectiveness guarantee

Basing on the data from the learning process, SuperMemo assigns each information its current difficulty level and predicts how long you will remember it. Your next review is planned shortly before the expected moment of forgetting.

SuperMemo retention guarantee

With the Pronunciation Trainer in the SuperMemoUX application the speech you record yourself is automatically analysed in terms of stress, intonation, rhythm and other important articulatory parameters. Apart from the automatic assessment, amplitude graphs and spectrograms provide additional information about the correctness of the recording. You can also control the speed of the model native speaker’s recording.

MP3 recordings

The DVD-ROM with the program also includes additional MP3 recordings that can be played back on any MP3 player, for example while going on a walk or journey.

See also:

Business English is a series of 5 books. See also the other titles – learn new business words and expressions.

• Business English Video
• Business English - Starting a company
• Business English - Management
• Business English - Marketing and advertising
• Business English - Business communication
• Business English - Negotiations and presentations